About the Obama Advertisement

I just wonder when Americans will get tired of the dog and the flag as arguments for a good presidency. The Obama advertisement does not even figure that many people, not even that  many diverse people despite of an obvious effort, and barely echoes the questions that this presidency might raise among citizens. The most, and to my opinion only, intelligent part of the advertisement was the comment saying "I don't necessarily agree with everything he does but I trust him". I felt like this was almost a scared, way too careful, way too hesitant advertisement of someone who does not dare to address the real questions about his presidency and to really answer as to why he should be elected again when we could almost say that in 4 years he has not fulfilled any of his promises. To me the attempt that he makes at representing America, the dog and the hesitant broadness of characters in his ad, are not sufficient to make me "trust" the president for a second term. Blame my "Europeanness" but it takes more than a dog and a flag to convince me.

The New Media and the White House

So the race for the White House begins on facebook....
So having creative ideas about the economy is not going to help you if you can't put them on twitter
So the 2011 radio is pandora, whatever time for interviews or actual political content pandora actually gives
So Yes We Can is best explained and made famous when it is featured in a video with already famous people
So politicians need to appeal to a young generation that couldn't care less about them
So politicians need to use the toys of that 30-40 years younger generation to appeal to this youth (weird!!!)
So the New Media is the New Politics. Make it yours or die.

You know my thought is that political campaigns already had enough of a lack of content. I am not sure we needed to make it even more content-free just so that it can become cooler. Politics is not "cool". There is no way anyone is going to learn about the recession over text. There is no way anyone will be able to efficiently choose a president over his facebook campaign. That's what we did for Obama, we elected the guy who had the best PR, the one who could make us dream again, who made us thought he was so integrated into our reality. Bad call. The PR campaign was a bubble, a lovely one that intellectuals felt force to embrace because the high school need to be cool and go with the mainstream never completely dies. As of now I think most people have been able to realize that Obama really never had much content. Okay we made history with him, electing an African-American and a facebook president. But is it enough? We might complain about what it did to our country but clearly we are going for even more of a facebook president for the next elections.